The company we know today as Audi could have been named DKW or auto union if not for a decision made by parent company Volkswagen in the 1960s the brand's story begins with automotive pioneer and racing driver August Horsch who formed his first company in 1901 to build passenger cars his name means hark or listen in English, but Horsch was a man of vision as a businessman however horse was kicked out of his own company by the board of management and he went on to establish another firm in his hometown of Zwickau. Horsch established his new company “Audi” which means the Latin form of his name.

Audi was founded in 1909 in Zwickau Germany by August Horch with the purpose of industrial production of luxury cars. His aim was from the start the international market and he achieved this relatively fast. The company slogan is “Progress through technology” It is a top producer well known in the whole world with impressive annual figures and cars. The first Audi was built by hand and very few were sold, Horsch stayed with low volume low-profit production long after Audi's rivals had adopted henry ford's mass production technique within a few years howdy's cars had grown in size and engine displacement. Today the company is almost completely owned by the Volkswagen Group.

How did Audi get its logo?

The logo which proudly represents the prestigious company was created in a relatively tribal way. August Horch simply found inspiration in soap dishes which at the time had a distinct design made out of four class lines thus the distinctive aspect of German cars and logos was born. Audi respects tradition and has not implemented any modern models or lines, unlike other companies. This logo brings together the union of four different companies which created Audi in 1932, the Horsch, the Audi companies decided to establish the auto union with two other German companies DKW and the Wanderer, thus every company will specialize in a specific aspect both hork and Audi will produce luxury cars, wanderer will produce standard cars and DKW will produce small cars and motorcycles.

Audi took the slogan progress through technology very seriously by being the first car manufacturer to ever start a real impact test. The first one took place in 1938 it is important to understand the historical context all these impact tests were done by people it was a time when both the safety of the driver and the pedestrian were not entirely prioritized Audi deserves considerable praise for their safety efforts because their results were implemented by other companies too and they have summarized the safety efficiency that we are kept by and that we enjoy today. It is no surprise that Audi is one of the safest automobiles in the globe obtaining 5 stars reviews for many of their latest models safety also in terms of technology it is the first time when the name cuatro appears precisely in 1980 and was registered by Audi and used to name permanent all-wheel drive technology or system via a central differential on its models. In 1997 Audi was the first European car manufacturer to release a hybrid car in the market it was the a4 Avant.

Audi R8

Audi R8 is undoubtedly an example of high performance perhaps the finest car of the company the 2003 concept has an evaluated value of over 5 million dollars after no more than 3 years in 2006 inspired by the previous concept Audi released the R8 with only the soundest employees of the company had the opportunity and responsibility to operate on this expensive and accurate project for the building of the car more than 5000 parts and more than 70 hours are mandated.

Audi R8 carries a heavy price tag. The cost of the base model starts at approximately $1,43,000 for coupe models and $1,55,000 for convertible models, while the R8 V10 Performance costs about $197,000 for coupe models and $209,000 for convertible models. The Audi r8 v10 price in India is approximately Rs.2.72Cr.

History of Audi and its car racing 

Audi holds second place among car manufacturers at 24 hours le mans Porsche is the first with 18 victories closely followed by Audi with 13. Audi was the first car to have succeeded in the competition with a diesel engine in 2006 and after this accomplishment, Audi defeated the challenger for the first time with a hybrid car in 2012. Audi resumes innovative standing as the first car manufacturer to have ever built cars with a steering wheel on the left side, it happened for the first time in 1921 with a type k model this was legislated 16 years before Germany officially. It was the most evolved car in terms of engineering but it also created a challenging situation because the left-wheel drivers were made to drive on the left side of the road by the time driving was switched to the right side of the road to produce car accidents and to reduce the traffic Audi clever in new concepts the newest cars released on the market have shown impressive aspect for the headlights and tail lights trying to combine visibility importance with the most groundbreaking design in creativity and innovation.

Audi the Swarm lighting concept

Among these, there is the car concept Audi Swarm which materialized this concept with the new design of the model and interactive led lights to bring us closer to the future car. It is Something truly remarkable that stands out from the crowd how Audi invents itself and always brings new projects Audi implements upgrades and new ideas through crowdfunding intern tasks it turns out to be a very productive and ingenious idea. Audi curve fund brings together creative employees from a wide range of fields within internal investors so that the unit formed can execute bold ideas. This visionary working method is used to stimulate the initiative of our employees while boosting the team spirit within the company said the officials.

Audi and Electric cars

The first electric SUV is the Audi e-throne which was presented as a concept car in 2015 but it only reached the market in 2009 due to a long process of construction and adaptation thus Audi implemented a new range of cars among the others a comes from the standard of the luxury cars q comes from SUV models and e for electric vehicles although relatively new on the market each round has made prominent figures in Germany, Norway, Netherlands, Sweden and ranking in a top of electricity SUVs in Austria. Audi has made a good profit in the international market without neglecting exports to any continent in the united states one in three coups eight cars have been sold and is growing annually the biggest sales are in Europe and in China where a new record has been set 69083 cars in 2019.

What kind of features does Audi come with?

Audi is a respectable luxury car this can be seen in the equipment with which the company sells cars the majority of modern features come only with special separate packages, for example, the equipment from Audi q7 for the new dark edition package starts from 3740 euros, s-line exterior package, Audi exclusive aluminum wheels 5 spoke design with titanium optics Audi exclusive black optical package rear tinted windows 7 plus headlights features that bring improvements in appearance and not necessarily in mechanics.

The simplest and the cheapest set of features is the advanced type starting from 500 euros which offers an Audi parking system, heated front seats, cruise control, standing headlights, headlight washer system, front center armrest, and onboard computer therefore in some cases premium package only offers prestige not necessarily comfort. Audi has over 100 years of experience time in which it has revolutionized the audio industry countless times with bold cars project and concepts because it is an indulgence and one of the most well-known cars on the globe we can only anticipate the same efficiency and exceptional product that Audi has delivered so far.