When you think of celebrities and cars who comes to your mind? Some people might think of Shahrukh Khan for his Hyundai Commercial, and Brie Larson for her Nissan commercial. But I have a different name for you Muhammad Ali yeah that is Muhammad Ali! The legendary boxer, the Civil rights activist, and every college freshman dorm had a photo of him standing over Sonny Liston. But did you know that he owned a car company based out of Brazil? Tape up your hands and buckle up because this story will float like a butterfly and sting like a bee!
First of all, how does somebody like Mohammed Ali and a small Brazilian car company like Puma meet? To find out, we need to do a little bit of backtracking to answer questions like this: what is Puma? what kind of car was it? How did Muhammad Ali get involved?
Industrialization in Brazil
Will first need to take a brief look history of the car industry in Brazil. Pre-1956 Brazil was mostly an agricultural Nation whose main export was coffee. The only notable thing related to the car industry was that Ford had been there since 1919 assembling Model T’s in Sao Paulo. However, during the 1950s, the Brazilian government made efforts to industrialize the country, and one of the big steps they took to achieve that was to encourage domestic car production.
Brazil applied heavy import taxes on vehicles that were not produced in the country and banned import altogether for a long time, and to be Frank, these import taxes and bans worked! To avoid these new hurdles, General Motors, Toyota and Volkswagen would all soon build their factories within Brazil, but before the foreign companies set up shop this burgeoning industry also accelerated the creation of local Brazilian automakers and they were a little different as well. These first Brazilian car companies were mostly of the specialty in kit car variety.
One of these cars for the DKW Malzoni was built in Sao Paulo and gained popularity rather quickly.